Shenzhen is about to witness the launch of its groundbreaking Digital Trade and Agriculture Street — a first-of-its-kind pilot zone that represents the complete offline implementation of the FEC ecosystem.

Unlike traditional commercial pedestrian streets, this innovative district integrates e-coupons, merchant service points, and compliant clearing systems into one seamless flow. For consumers, it offers a fully connected experience, enabling the closed-loop of digital marketing → payment verification → benefit delivery in everyday shopping.

The Integrity of FEC’s Offline Economy Model

At the core of this implementation lies FEC’s clear positioning:

• No cash pooling, no secondary clearing. Every payment made by consumers goes directly into the merchant’s account.

• This “no-touch-money” approach eliminates the risks associated with fund accumulation, ensuring compliance and transparency.

• It aligns directly with the national strategy of “consumption vouchers + digital marketing”, making FEC a trusted partner in driving the real economy.

By safeguarding merchant revenue flow while expanding consumer access to digital benefits, FEC builds a more secure and sustainable offline economic environment.

Minting Agents: Bridging Technology and Local Commerce

While compliant vouchers form the backbone, successful adoption requires practical integration into real-world transactions. This is where “minting agents” play a pivotal role. Acting as both:

• Technical issuers of digital coupons

• Neighborhood service providers

Minting agents support merchants in launching digital marketing platforms, guide customers through simple three-step mobile redemption, and transform physical stores into gateways for cross-border digital transactions.

This model strengthens community-level commerce while extending global reach — a true blend of offline accessibility and digital innovation.

AgriTrade Street: A Digital Trade Testbed

The new district will also serve as a fully observable and controllable digital trade laboratory. Real-time data on voucher issuance, redemption, refunds, and settlements will flow back instantly, allowing:

• Continuous monitoring of consumer trends

• Enhanced financial security

• Evidence-based strategies for offline market growth

Much like Huaqiangbei once became a hub for global electronics, AgriTrade Street is positioned to export Shenzhen’s digital trade innovations nationwide and internationally.

Driving the Offline Economy with Digital Power

With this pilot zone, FEC is proving that digital tools can strengthen—not replace—the offline economy. By ensuring merchants receive payments securely, empowering communities through minting agents, and enhancing consumer confidence, the FEC ecosystem sets a new benchmark for offline digital trade.

Shenzhen Digital Trade and Agriculture Street is not just a shopping district; it is the future of offline commerce — where compliance, technology, and community meet to create a thriving, secure, and connected marketplace.